MAKEUP FORMULATED FOR YOUR PERFECT MATCH

IL MAKIAGE IS A BEAUTY BRAND KNOWN FOR ITS FOCUS ON PRECISION SHADE MATCHING AND HIGH-PERFORMANCE MAKEUP DESIGNED TO COMPLEMENT REAL SKIN. THE BRAND COMBINES BOLD VISUAL IDENTITY WITH PRODUCTS DEVELOPED TO DELIVER SEAMLESS, SKIN-TRUE RESULTS.

SPONSORED CREATOR COLLABORATION

CREATIVE ROLE

I led the creative direction and visual execution for this campaign in collaboration with an IL MAKIAGE-sponsored influencer. I developed the visual direction, mood board and campaign approach, collaborating with the makeup artist on color choices to ensure the beauty look complemented the influencer’s complexion and the campaign’s overall visual direction. During production, I directed the photography, video, model performance and product integration while working closely with the photographer and videographer to maintain a cohesive visual language across the still and motion assets. I completed the photo retouching and final image development and contributed to the video post-production. The collaboration was created for the sponsored influencer’s content and was not commissioned directly by IL MAKIAGE.