DESIGNING A PRODUCT STORY THROUGH INGREDIENTS
DESIGNME HAIR IS A MODERN HAIRCARE BRAND KNOWN FOR VIBRANT FORMULAS AND INGREDIENT-DRIVEN PRODUCTS DESIGNED TO ENHANCE NATURAL TEXTURE, VOLUME, AND MOVEMENT. THE BRAND’S IDENTITY CELEBRATES EXPRESSIVE BEAUTY THROUGH BOLD COLOR, PLAYFUL COMPOSITION, AND A FOCUS ON INGREDIENTS THAT NOURISH AND DEFINE TEXTURED HAIR.
I led the art direction and visual development for the campaign, drawing from the product’s ingredients and textures to shape the visual language. Ingredient-driven compositions, fluid product textures, and bold color were used to communicate freshness, performance, and the expressive energy of the Designme Hair brand.
CREATIVE ROLE
