A Brand Built in Memory
Shorty’z Sweet Treatz is a cookie brand and mobile food truck created in tribute to the owner’s brother, known as “Shorty.”
A PERSONAL STORY TRANSFORMED
INTO A BOLD STREET BRAND.
CREATIVE ROLE
I designed the full brand system, including the logo, custom marble material language, packaging, menu design, employee merchandise, and the food truck environment, creating a cohesive identity that carries from product packaging to real-world brand moments.
Brand Material System.
The custom marble functions as a primary surface asset within the Shorty’z identity, translating layered indulgence into a cohesive visual language. It’s dynamic movement and high-contrast structure establish a recognizable foundation across packaging, signage, and large-scale campaign environments.
