I developed this proactive campaign concept to explore sun protection through real routines, personal identity and everyday lifestyle. I created the vision board, shaped the location and styling direction, planned the product integration and developed a documentary-style commercial built around the model’s own perspective. Through a series of interview prompts, we explored her lifestyle, relationship with skincare and how she incorporates Black-owned sunscreen into her routine. I collaborated with a photographer and videographer throughout production, directing both the campaign imagery and filmed conversation before compositing and retouching the final photographs and developing the still and motion assets into one cohesive visual system. This project was independently created and was not commissioned by Black Girl Sunscreen.