WHERE SUNCARE MEETS REPRESENTATION
BLACK GIRL SUNSCREEN redefined how suncare serves melanin-rich skin, eliminating the white cast long associated with traditional formulas. Designed with deeper skin tones in mind, the brand pairs high-performance SPF with a culture-driven approach to beauty, representation, and modern skincare.
CONCEPT → SYSTEM → BRAND → WORLD
→
CONCEPT → SYSTEM → BRAND → WORLD →
CREATIVE ROLE
I collaborated with a photographer and videographer to help shape the visual direction of the campaign from planning through production. I later refined the final imagery through compositing and editing, creating polished visuals that highlight the product while reinforcing the brand’s bold and modern aesthetic.
CAMPAIGN
IN MOTION
CAMPAIGN
IN MOTION
The campaign focuses on visibility and authenticity,
showing how sunscreen designed for melanin-rich skin fits naturally into everyday life.